This thought has simmered in the back of my mind for a long time, so I’m writing this to remind myself, because the next time it happens…I want to be ready…and you should be also! I’m talking about the sudden appearance of “found time” in our schedules. A meeting gets cancelled at the last minute or your child’s ballgame is rained out. Any number of things may open up a block of time in your day that you did not expect to have free.
When this unforeseen “gift of extra time” is handed to you, what will you do with it? I must admit, I’ve never really done much with these opportunities, because I don’t plan for them. If we are not purposeful about being prepared for it, the time gets swallowed up as we can easily just go with the flow of what’s happening that day.
I was just reminded that the extra hour we gain when “falling back” at the end of Daylight Savings Time (DST) can be considered “found time”. And this is something we know is coming each year! Do you plan for what to do with it? To be honest, I’ve always considered the end of DST a chance to catch up with an extra hour of sleep, but when I read this article, it made me reconsider. For me, some of the best ideas the author mentions here are the ones we so easily neglect – writing “thank you” notes, or doing some research that might help our businesses.
I’ve decided to make my own list of goals that I can refer to whenever I get some unexpected time available in my day. How about you? Are there any new marketing ideas or initiatives that you’ve wanted to explore, but just haven’t had the time to work on them? If so, why not write them down, and the next time a slot in your schedule unexpectedly opens up, give us a call. We’ll be ready to help you make the most of your “found time”!
Mike Petrusky is an Account Executive for Kayrell Solutions. He has been offering marketing products, services and solutions to clients for over twenty years. He is going to try not to sleep through the extra hour that comes at the end of DST…next year. You can also follow him @MikePetrusky on Twitter.