Can you believe that the reality TV series “Survivor” just completed its 26th season? The show is still going strong, and over thirteen years I have seen EVERY episode! I’m not ashamed to admit that I love watching what happens when you drop a diverse group of people onto an island, deprive them of food, and throw in some stressful challenges. The results are fairly predictable, but extremely entertaining nonetheless.
The motto for the show is shown on the “Survivor” logo: “Outwit. Outplay. Outlast.” At the end of this most recent season, the jury unanimously voted our local “fan favorite” John Cochran (he’s from Oakton, VA) the winner. I don’t think I can remember a more obvious choice as it was clear that Cochran was the most strategic player who knew everything there was to know about the game. He’s been obsessed since his childhood and even wrote a thesis about the “Survivor jury system” during his time at Harvard Law School. If you wanted to know anything about this show, no need to watch the past 25 seasons, just ask John Cochran!
This got me thinking about the challenge so many companies face when searching the web for an appropriate, logo-imprinted advertising specialty product to promote their brand. With literally thousands and thousands of items available (just try searching for a pen!), the task can be quite overwhelming. It’s easy to believe what Psychologist Barry Schwartz has said in his famous “Ted Talk” – the more choices we have, the more paralyzed we become about making a buying decision. How is someone to decide, based on an online photo, which is the best item to represent their company? Will the quality be as expected? Will the online store deliver on time? This is not like buying a stock item off the shelf from Amazon.com. We are talking about customized products that are not easily returned for credit. You need to make the right choice.
When Google needed some “swag” for new hires in the DC area, they came to Kayrell for help. Our team put together a short list of web links showing options that met Google’s stated goals and budget. We offered discounted prices and then provided Google with free samples, so they could see and touch the actual product they would be receiving, before even spending a dime!
So, the next time you need to find a custom, logo-imprinted item to promote your business or event, don’t be overwhelmed by the sheer volume of choices out there. Allow our team to do the heavy lifting for you, since promo products are what we know. Like Cochran, we’ve been obsessed with this stuff for a very long time. We just might update our logo to mirror the “Survivor” motto – it could say, Kayrell: “Outsearch. Outfind. Outsave.”
Mike Petrusky is an Account Executive for Kayrell Solutions. He has been offering marketing products, services and solutions to clients for over twenty years. He’s considered trying out for “Survivor” but he knows that living without food (and sunscreen) for that long would be a really bad idea. You can follow him @MikePetrusky on Twitter.