Did you ever notice that after investing a bit more to upgrade a feature or service level for something, it becomes difficult to go back to the prior experience without feeling a sense of disappointment? I remember the first time I purchased a car with a leather interior. It made it hard to imagine going back to fabric seats. Have … Read the rest
Author Archive for: Mike
About Mike Petrusky
Mike Petrusky is a marketer, speaker, podcaster, and the founder of DC-based agency Kayrell Solutions, a boutique firm focused on production of both online and offline marketing content. With a passion for promoting workplace innovation, Mike launched Kayrell Connections where he seeks to elevate the facility management community by encouraging professionals to prove their value and "Be an FM innovator!®” He is the host of "The Facility Management Innovator Podcast", a weekly show that inspires industry professionals to build a culture of collaboration in the FM community. Learn more at www.mikepetrusky.com
Entries by Mike Petrusky
“I’m so proud!”
I’ve often wondered about the meaning of “pride” and the fact that “being proud” can either be a very positive characteristic or a truly negative quality in people, depending on context. My daughter just graduated from college, and of course, I told the world how “proud” I was of her accomplishment. But, wait a minute. I … Read the rest
What is “The Default Setting”?
At this point in your career, you have certainly been encouraged to “think outside the box” at one time or another. This catchphrase for creative thinking is so universal, it is now considered a cliché. Still, I like the concept because it challenges us to look at business in a different way and
I meet many marketers who are frustrated by an inability to connect with their target audience in today’s cluttered culture. Communicating a business message is more difficult than ever, with customers experiencing distractions in the workplace, ever-increasing demands on time, and a rapid shortening of attention spans.
The key to success is a marketing strategy that emphasizes … Read the rest
Can you believe that the reality TV series “Survivor” just completed its 26th season? The show is still going strong, and over thirteen years I have seen EVERY episode! I’m not ashamed to admit that I love watching what happens when you drop a diverse group of people onto an island, deprive them of food, and throw in some stressful … Read the rest